JT Yönetim was founded in 2011 with know-how gained in Japan and South Korea; today, alongside dermocosmetics brands such as Beauty Collection and Centa Beauty, it also invests in tourism. It needed a site that would present its brands across different industries under one roof, in plain language.
Anyone trying to get to know JT Yönetim actually encounters very different businesses: Beauty Foot, Turkey’s first foot mask; the dermocosmetics brands Beauty Collection and Centa Beauty; a private label manufacturing service; and the Olive Garden restaurant in Sultanahmet.
Visitors needed to see at a glance that all these brands come from the same company, and the story behind them. Each brand already had its own site; JT’s corporate site had to tell the story of the whole family and point business partners to the right brand.
Instead of long menus, we designed the site as a single-page corporate story. The page first tells how the company was founded and grew, then introduces the brands one by one, and ends with a contact form.
The page tells JT’s journey since 2011 as a chronological flow: manufacturing know-how from Asia, the move into dermocosmetics with Beauty Foot in 2013, the new brands that followed, and the investment in tourism in 2019.
In the Our Brands section, Beauty Collection, Centa Beauty, private label manufacturing and Olive Garden stand side by side with their own logos and imagery; each tells its own short story and values. At the end of the page, visitors can reach JT directly via the contact form.
In the visual language, we used Libre Baskerville for headings to create a corporate, timeless feel, with a warm red for accents; each brand’s own colours shine through in the imagery.
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