Frequently asked questions
Common questions
If you can’t find your answer here, just write to us directly.
What’s the difference between SEO, GEO and AEO?+
SEO aims to rank your site at the top of search engines like Google. GEO (Generative Engine Optimization) focuses on getting AI assistants such as ChatGPT, Gemini and Perplexity to cite your brand as a source when they generate answers. AEO (Answer Engine Optimization) makes your content usable as a direct answer in featured snippets, “People also ask” boxes and voice search. The three complement each other.
When will I start seeing results?+
The impact of technical fixes usually starts to show within a few weeks, once search engines recrawl the site. Lasting gains in rankings and AI visibility take a few months, depending on competition and the state of your content.
How do you measure visibility in AI assistants?+
We build a list of real user questions from your industry and test them regularly across different AI assistants. We report whether your brand appears in the answers and which sources it’s mentioned alongside.
Is it a problem that you didn’t build my site?+
No. We can run the digital visibility work on your existing site. We either apply the fixes directly or hand your team a prioritized list of actions.
Does the work start with an audit?+
Yes. Every engagement starts with an audit covering SEO, GEO and AEO together. The audit report clearly shows the findings, their impact and their priority.