Since 2008, Transarya has been handling sea, air and road freight from its Istanbul and Izmir offices. As it expanded into new markets, it needed a site where shippers could request a quote in their own language and find the information they need right away.
Customers usually come to a logistics company with a concrete question: How many cubic metres is my cargo? Will it fit in a 40-foot container? What’s the difference between FOB and CIF? Visitors who couldn’t find these answers on the site moved on to another company without requesting a quote.
Transarya’s main markets were Israel, Russia and the US, and it was expanding into the Middle East and Africa. Besides Turkish and English, the site had to speak just as comfortably to Arabic-speaking shippers.
We designed the site as the shortest path to the “request a quote” button. We brought everything a customer looks for before asking for a quote into the site itself, so instead of leaving to ask questions, visitors move on to the quote form.
In the quote form, visitors first choose sea, air, road or groupage (LCL) freight, and the form adapts to that mode. In the CBM calculator, they enter the length, width, height and quantity of each item to see the total volume and the estimated chargeable weight for their chosen mode, and can request a quote from the same page.
The container dimensions page gives the internal dimensions, door openings and load capacities of 20' and 40' containers in millimetres, feet and kilograms. The Incoterms page explains delivery terms in plain language.
In the Arabic version, the entire layout runs right-to-left. The visual language was set by Transarya’s own motto: “As we grow, the world gets smaller.” With the Onest typeface, a deep navy background and ocean blue, we built a calm, trustworthy interface.
In logistics, customers often search by country name: “Kenya air cargo”, “air freight to Egypt”. To meet these searches, we built a content structure of country-specific freight pages, from Kenya to Morocco and Belgium to Italy. Every piece of content is live in Turkish, English and Arabic.
On the technical side, posts are marked up as articles; canonical URLs and alternates for all three languages are defined on every page. Clear, tabulated information like container dimensions, Incoterms and CBM is exactly the kind of content AI assistants can cite as a source in their answers.
After launch, we continue to grow the site on the SEO and GEO side with new country pages and guides.
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