Matelsan is a young industrial electronics company founded in 2023; it manufactures magnetic sensors, switches and gauges that measure liquid levels in tanks and vessels. As a new brand, it needed a site where engineers could examine its products in full technical detail.
For a newly founded manufacturer, the first impression is usually made by the website. Matelsan needed to stand alongside brands that have been known in the market for years, with the same credibility.
The person choosing a level sensor is usually an engineer. They won’t decide without seeing the connection type, housing material and float type. A product range stretching from MT series sensors to MLG gauges, from F1 and MS switches to radar sensors and Ex-proof models, had to be presented with this information, in an organized way.
We grouped the products into nine categories by series name, the way an engineer looks for them. Each product got its own page, with technical specifications laid out the same way on every page.
The home page opens with the product series and shows the technical specifications of the featured product right away: G 1¼″ threaded connection, AISI 304 stainless steel housing, polyurethane or NBR float. The engineer finds the information they need on the very first screen.
With the document request form, visitors can request product documentation by leaving their name and email; this way the site brings Matelsan qualified leads directly. The MT series catalog can be downloaded from the Documents page.
The visual language puts the industrial product itself front and centre: black and white, the DM Sans typeface and plenty of white space. Because we built the catalog on WooCommerce, the Matelsan team can add new products from their own dashboard.
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