Since 2006, Kayse has been manufacturing metal expansion joints, flexible metal hoses, sprinkler connection hoses and level control devices. It needed a site where project engineers could find the right product among hundreds and access technical documents in one place.
Kayse’s product range is very broad: hundreds of products in seven main groups, from bellows axial expansion joints to FM-approved omega loops, from fan-coil hoses to safety valves. All of these had to be organized so that an engineer who knows what they’re looking for can find it in a few clicks.
In this industry, a product’s documentation matters as much as the product itself. Project engineers need catalogs, installation instructions, certificates and approval files; design offices need BIM/Revit files they can drop straight into their projects. As a brand that exhibits at international trade fairs, all of this also had to be available in English.
We built the product structure in a two-level menu using the terms engineers use. We gathered documents and quality certificates under their own headings, separate from products, so visitors who know which document they need don’t get lost in product pages.
The menu presents products under the names engineers know: seismic expansion joints, lens-type expansion joints, pressure reducing valves. The home page slider summarizes the main product groups, and each group leads down to its own subcategories and product pages.
The BIM/Revit library is downloaded through a short form with KVKK (data protection) consent. Design offices can add Kayse products directly to their projects, and in return Kayse learns which firms are specifying its products. Catalogs, installation instructions, the price list, certificates and FM approval files all live in one place under the Documents and Quality headings.
The news section announces trade fairs such as Interschutz and ISH Frankfurt and reference projects such as Rönesans Tower. In the visual language, we put product photography front and centre on navy and Kayse blue backgrounds.
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