Katre-i Şifa, whose name means “a drop of healing”, makes natural products ranging from agarwood oil and molasses to beeswax food wraps and vinegars. It needed a store where customers could examine products with confidence and buy them directly.
Someone buying a natural product wants to be sure of its ingredients and lab analysis. Katre-i Şifa’s products are sold with analysis reports, but that trust also had to come across on the website.
The product range was growing fast: herbal oils, molasses, food storage products, skin care and the later-added NUMI Naturals brand. More than a hundred products had to be presented so that visitors could browse without getting lost and add items to the cart right away.
We built the site as a store from day one. We grouped products into five main categories and organized the home page around best sellers and brand showcases.
The home page opens with Katre-i Şifa’s best sellers, followed by separate showcases for beeswax food wraps, molasses, and NUMI Naturals’ vinegars, aromatic oils and natural support products. In every showcase, products can be added straight to the cart.
We built trust through the content we placed next to the products: quality certificates, press coverage, customer reviews and “Healing from Nature” articles each have their own pages. The sales channels page shows where else the products are sold.
In the visual language, we built a natural, warm interface with golden accents that puts product photography first.
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